Light subject to start the day on this Tuesday 21 June, the first day of summer. We’re going to talk about colors. Those of our cars. And not the ones that make up most of the park, no. No grey, no black, no white on the program of this article. Yet these are the “colors” we see most often on the bodywork of our cars. Indeed, in Europe, 72% of cars have these three colors, according to Axalta, an American company specializing in car paints and which conducted a worldwide survey.
But precisely, Carnext, a European platform specializing in the sale of used vehicles, wanted to investigate those who have decided to get out of this ambient conformism. To know their motives.
For example, they interviewed 1,000 French car owners, automatically excluding those who drove white, gray and black cars, to keep only those who drove “colored” cars.
And one in two of them thought the choice of color was “important”. For men it is even more important (54%). And it is, for example, more important for drivers from Île-de-France (64%) than for those from Centre-Val-de-Loire (only 36%).
Buyers usually choose their “favourite” color, or their husband’s
Below the panel, the colors that come on top of the choices are blue (41%), red (30%) and green (8%). They opted for an even more original color for 10%, such as brown or purple.
50% of respondents chose their car’s color “because it’s their favorite”, and 6% chose it because “it’s their husband’s favorite color”.
Another motivation: 13% of respondents chose a shade “to stand out”, and 7% because “the color was cheaper than another, more traditional one”. It is true that, for example, “Faro yellow” is a free color on the Peugeot 208 (the one in the illustration photo).
For 7% of respondents, the choice was inspired by the mythical Ferrari red, the blue of the Nissan Skyline GT-R from the various “Fast and Furious” films or the inimitable yellow of New York taxis.
Other reasons for choosing the color, for 41% of respondents, is to have a more elegant car. Next comes the desire for differentiation (for 22% of the panel), then, very close by, the freedom to choose what one wants (21%).
14% of the respondents find the color of their car a temptation, nothing less than that. But it is true that a beautiful pearl red “Soul Red” from Mazda will make you want to get in the car more than an anthracite gray or a black one.
A choice made by many
The color choice is perfectly adopted by 47% of the respondents, who do not care about the judgment of others, a percentage that rises to 88% for those over 65. Wisdom comes with age, of course, what a surprise!
Stan Deveaux, Managing Director of CarNext France, commented on the study: “Through this research, we wanted to understand what color were these French people who chose not to give in to the traditional “white, black, gray”. It seems that with color they can confirm a very personal part: a personality trait, a memory, a movie, etc.†
Moreover, according to Stan Deveaux, and against the grain of a widespread idea, it turns out that colored cars sell faster than those in more classic colors.
Good to know, for those who would still hesitate to take the plunge!