Purchasing power: more than one in two French people spend within 10 euros when shopping

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Faced with runaway inflation, the French are forced to adjust their consumption patterns, often by restricting themselves. According to a survey by Ipsos, if 58% are “within $10” when shopping, what should we remember about new consumption patterns in the age of inflation?

The consequences of inflation are already there. According to the latest Ipsos barometer for in-store media, more than one in two French people 10 euro nearby while shopping. A sharp increase compared to 2021. It must be said that the past few months have been characterized by high inflation, in May even exceeding 5%. The study also highlights the fact that 88% of French consumers believe that the retail prices has increased or that a shopping cart is estimated at 377€ per month and per family for daily shopping. What should we take from all this? We make an inventory.

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“Chosen savings”

It was in April 2022 that Ipsos surveyed: 2000 French to know their ratio to inflation during their daily shopping. Food, drink, hygiene, maintenance… 58% of them now shop for around 10 euros, according to the survey. Compared to 2021, this is a to get up of 12 points. With regard to energy or consumer products, for example, “the price increase is felt by almost 9 out of 10 French consumershalf of whom think it is very important,” says Ipsos.

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As a result, many begin to make “selected savings” on so-called “secondary” needs. For example, 60% deprive themselves or limit themselves in their exits and/or consumption of cultural products† 56% do it for clothes and 54% for products high tech† On the other hand, the trend is not confirmed in nutrition: “76% to 83% of consumers say they are at least keeping their budget in line according to the nutrition departments,” the survey underlines.

The hunt for promotions

Faced with these budget constraints, the French have found a new ally: the promotions† These have become an important criterion when filling your shopping cart. “87% of the French surveyed decide to buy their… resources and their to long for† 66% buy more products when they are on sale,” the survey reveals. It goes even further. Ipsos states that promotions have become the No. 1 criterion for deviating from its shopping list (62%).

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A real promotion hunt that seems to be bearing fruit. In fact, it would allow 45% of those surveyed to “maintain, or even”increasetheir impulse purchases, be it innovations or pleasure products (chocolate, confectionery and biscuits),” notes Ipsos.

What about responsible consumption?

Unfortunately, the products “bios” and responsible forsurroundings are often more expensive than their neighbors. The French are turning away from it more and more. Figures from the survey show that only 39% of consumers are “willing to pay more for eco-friendly products (4 points less than in 2021)”. However, we should not jump to conclusions because this result can be nuanced.

The survey shows that 75% of surveyed consumers are always cautious when consuming food products healthy and balanced† At the same time, 67% do the same for local or French-made products.

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