A new baby appears in the digital landscape in Benin. This is a revolutionary app called Y’ello Biz by MTN Business. The launch of this new product took place on Wednesday 13 July 2022, in the Madiba room of the Golden Tulip le Diplomate hotel in Cotonou, in the presence of business leaders at various levels, who enthusiastically welcomed the news.
Every company wants to be known; wants its products to be adopted by the general public and to be cited as a reference. And it is this blessing that MTN Business offers through its new product Y’ello Biz, which aims to bring together individuals and companies from different sectors of activity to promote their products and services. In addition, there are already more than 1000 companies on the Y’ello Biz platform, which consists of four universes, namely Good Deals (to take advantage of a reference location to showcase products and services), MTN News (for you up-to-date with information in Benin, Africa and around the world), MTN Service (which allows users to access all subscription solutions, etc.) and Directory (allows them to apply by category, all listed companies within a radius of 10 kilometers).
Y’ello Biz is at the heart of the global digital transformation, empowering companies to have a digital presence. For Philipe Goabga, who represents the General Manager of MTN Benin, this innovation is a unified digital visibility platform for all businesses. According to him, it is up to the latter to promote their products and services, increase their awareness and be closer to their consumers. “The digital world is changing and our actions must follow to place our country among the leaders in this field,” said Philipe Goabga.
According to Sogbian Zimé, technical advisor for monitoring projects and reforms, on behalf of the Minister of Digital Economy, the opportunities offered by ICT are growing and the stakes are enormous, both for individuals and for the government. That’s why, he says, the government has invested in digital infrastructure to help entrepreneurs and merchants promote their products. For Sogbian Zimé, this new product is intended to help all entrepreneurs and merchants to promote their products. “With this new product, MTN Business is part of the same dynamic as the government of Benin,” he said, stressing that this product is an opportunity for everyone. “That’s why we welcome the new product with open arms,” he concludes.
Prices within everyone’s reach…
This new Y’ello Biz product is accessible to everyone and the prices are within everyone’s reach. There are the prices of the different offers. As for the Good Deals universe, we have in particular the bronze prize (reference to the good plan in one of the tiles and banners of the application from the second page), the silver prize (reference to the good plan in one of the banners or tiles on the homepage, below the top banner) and the Gold award (reference of the good deal on the very first banner, for maximum visibility). The directory universe also offers attractive pricing, accessible terms and content from three levels of directory offerings.