In a spirit of sharing and refreshment, Coca-Cola Morocco launched its first edition of the Coca-Cola Food and Music Festival in Casablanca, Agadir and Tangier. Placed under the sign of culinary and musical experiences but also of sharing, these days welcomed large communities that gathered around the iconic brand.
The event was built around different cuisines from around the world and reflects Coca-Cola’s desire to unite and bring people together. It is therefore around highlighting 10 types of dishes, flavors and delicacies that the magic happened. And to share it with a wider audience, the Coca-Cola Food and Music Festival met young communities in Casablanca (June 4-5), Agadir (June 18-19) and Tangier (July 2-3).
To access it, all you had to do was show up with 3 caps of Coca-Cola in hand. A process that already set the tone for these weekends laced with surprises. Indeed, the festival surprised the participants by welcoming several Moroccan artists on stage for concerts: Zouhair Bahaoui, Manal, Salma Rachid and even DJ Red Supa performed their signature songs. They performed for an audience of fans of all ages and backgrounds.
” Our goal was to bring Coca-Cola, cooking, music and entertainment, during magical events. For this we collaborated with chefs, restaurateurs and artists, some more talented than others, who we took to meet our young Moroccans all over the territory. We have made it a point of honor to ensure that more people can enjoy themselves, refresh themselves and create memories.” said Islam Ouchaou, Marketing Director of Coca-Cola Morocco.
In total, more than 15,000 people across the Kingdom gathered around the Coca-Cola – Food – Music fusion by participating in this first edition of the festival.
The Coca‑Cola Company (NYSE: KO) is a beverage company with products sold in more than 200 countries and territories. Our company’s goal is to refresh the world and make a difference. Our brand portfolio includes Coca-Cola, Sprite, Fanta and other soft drinks. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitamin water, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our food, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We are constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We aim to have a positive impact on people’s lives, communities and the planet by reusing water, recycling packaging, using sustainable sourcing practices and reducing carbon emissions in our value chain. Together with our bottling partners, we employ more than 700,000 people, helping to create economic opportunities for local communities around the world.
In Morocco, The Coca-Cola Export Corporation – Morocco Branch and the three bottlers ECCBC Morocco, ABC and SBGS make up the Coca-Cola system in Morocco and produce 100% of their drinks in their 6 factories spread across the territory. They directly employ 3,200 people and indirectly 23,400 people. For every job created in the Coca-Cola system in Morocco, 6 additional jobs are created through the value chain in the national territory, thus contributing to the development of the national economy. Through its iconic international brands such as Coca-Cola, Sprite or Fanta, as well as its local brands such as Hawaii and Pom’s, The Coca-Cola Company in Morocco is the national leader in soft drinks, serving more than 150,000 customers across the kingdom. The company is also present in the water segment with Ciel and Bonaqua, juices with Cappy Pulpy, and enhanced water with Aquarius. Determined To promote the building of sustainable communities, The Coca-Cola Company in Morocco is pursuing a proactive corporate social responsibility (CSR) policy, which is built around three priority areas, namely the conservation of water resources, the empowerment of youth and women and recycling.
Source: Official press release