The bicycle market stimulated by urban mobility

On the test track in the heart of the Frankfurt fair, the machines parade one after another in joyful disorder: recumbent bicycles, two-wheelers, folding or sports models, or even small four-wheel cars… , but on pedals. Do these muscle-powered objects, sometimes with the help of an electric motor, represent tomorrow’s mobility? That’s what the Eurobike fair is all about, one of the world’s largest events dedicated to the bicycle industry.

For his 30e edition, Eurobike welcomes 1,500 exhibitors to the Frankfurt International Fair between Wednesday 13 and Sunday 17 July. Until 2021, Eurobike, which received 40,000 visitors in 2019, was held in Friedrichshafen, on Lake Constance. This slide, from the mountains of southern Germany to the financial capital, illustrates the metamorphosis of the market. Once focused on leisure and sport, the bicycle industry is now interested in urban mobility. In 2021, 22 million bicycles were sold in Europe, a market of 19.7 billion euros.

Eurobike mobilizes 140,000 m² of exhibition space, the equivalent of two-thirds of all the halls of the Porte de Versailles in Paris. Many brands, the German Riese & Müller, the Swiss Flyer, the British Brompton or the French O2feel, exhibit their most recent models. Brand new, standing on stages, the bikes are there to be seen and touched. Most models, equipped with an electric motor, sell for several thousand euros.

“Triple the company’s revenue”

The sector, boosted by the Covid-19 pandemic, is celebrating its recent successes. The Douze Cycles company, which produces bicycles near Dijon, has announced a partnership with Toyota, which will distribute 5,000 bicycles to its dealers by 2023. “We don’t know many economic sectors in which we can get up one morning and say to ourselves without shame that we want to triple the company’s revenue”says Olivier Cantet, president of Mustache, another French brand based in the Vosges.

In Frankfurt, the most spectacular stands were rented by companies that produce the components essential to the industry: Bosch or Brose engines, Schwalbe tires, Shimano transmission systems. Their stands, ten meters high or spread over two levels, are among the highlights of the show.

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